Gavin Varejes was nominated and has taken up the challenge by Brett Levy, Joint Chief Executive Officer at Blue Label Telecoms, to participate in The Sun International CEO SleepOut™, where business leaders will spend the night on The Nelson Mandela Bridge on Thursday 28 July 2016, gaining empathy and raising funds for education – a vital step on the road to eliminating homelessness.
What is the CEO Sleepout
The world is full of innovators and entrepreneurs, but there is a new world order when it comes to thinking about philanthropy. Today we talk of “social entrepreneurs” and “social innovation” that turns profits into positive change. Leading this new world order in South Africa is The CEO SleepOutTM.
Founded in 2015, The CEO SleepOutTM brand’s desire is to create a force for positive change and sustainable social impact in South Africa’s most vulnerable communities and societies, by forging relationships with those in a position of power and influence. Believing that the “old” system of raising funds and donations has run its course, The CEO SleepOutTM brand aims to create new, mindful fund-raising, where money is raised alongside understanding, empathy and deep insight into the lives of vulnerable, homeless South Africans.
It wants to give the “Have Gots” the chance to experience a short time as “Have Nots”, to awaken compassion in our leaders, to understand there is no “Us” and “Them” – only a “We”. The brand offers a chance to bring together people with enough financial and social influence to truly make a difference. It’s Capitalism With A Conscience.
The first wave of this new way of thinking about philanthropy washed over South Africa at the inaugural CEO SleepOutTM Event in 2015. Originating from The Vinnies Sleepout event held in Sydney, Australia in 2006, the CEO SleepOutTM Event on 16 June 2015 saw 247 CEOs and business leaders trade their Porches for the pavement, and spend the night outdoors on the freezing street of Millionaire’s Mile, Gwen Lane in Sandton. The event – the most successful fund-raising event in the history of South Africa – raised more than R26-million overnight. This year, The CEO SleepOutTMwill focus on EDUCATION and its role in helping to reduce homelessness.